197 Warrington Road, Penketh, Warrington, WA5 2EN

modernisation of an existing advertising site. Replacement of a 18m2 paper and paste poster panel display with a 12.5m2 LED display

Authority: Warrington Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jordan A

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The proposed LED display would form an overly obtrusive and incongruous feature appearing inappropriately conspicuous in close proximity to residential dwellings, causing unacceptable harm to the visual amenity of the area.

Plan policies cited: Policy QE7

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.
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