Pavement o/s 220-224 Tottenham Court Rd, , London , W1T 7PZ

installation of 1no. new BT Street Hub, incorporating 75” LCD advert screens plus the removal of associated BT kiosk(s)

Authority: London Borough of Camden
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity, having regard to the character and appearance of the Bloomsbury Conservation Area

What decided it

The proposed digital advertisements would harm visual amenity and the character and appearance of the Bloomsbury Conservation Area through their incongruous and dominant appearance.

The public benefits identified do not outweigh the less than substantial harm to the heritage asset.

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