Pavement o/s 88 Tottenham Court Rd, , London, W1T 4TH

installation of 1no. new BT Street Hub, incorporating 75” LCD advert screens plus the removal of associated BT kiosk(s)

Authority: London Borough of Camden
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity, having regard to the character and appearance of the setting of the Charlotte Street Conservation Area and the setting of the Bloomsbury Conservation Area

What decided it

The large digital advertisements would harm visual amenity through their attention-drawing nature in the settings of the Charlotte Street and Bloomsbury Conservation Areas.

The public benefits identified did not outweigh the identified harm to visual amenity and heritage settings.

Plan policies cited: Policy D1, Policy D2, Policy D4

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