ARCADE HOUSE, Advertising Right 8539 Adjacent, WESTBROOK CLOSE, ANDOVER, Hampshire, SP10 2BN

the replacement of an existing advertisement display with an illuminated 48-sheet digital advertisement display

Authority: Test Valley Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Evans J

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area
The effect of the advertisement upon public safety

What decided it

The advertisement would cause unacceptable harm to both the visual amenity of the conservation area and public safety through its size, digital illumination, and distracting nature in a historic setting with a complex road network.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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