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Dismissed25 January 20233299588

Existing Poster Advertising Location, New Town Row, Aston, Birmingham, B6 4HP

Planning appeal 3299588 at Existing Poster Advertising Location, New Town Row, Aston, Birmingham, B6 4HP (Birmingham City Council) was dismissed on 25 January 2023 by Inspector Graham A, by written representations. The main issue, as the Inspector framed it: The impact of the proposals upon local amenity through the impact of the scheme upon the character and appearance of the area.

Display of 2 no. internally illuminated digital advertisement hoardings and removal of 5 existing freestanding advertising hoardings

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Graham A
Postcode
B6 4HP

Main issues, as the Inspector framed them

  • The impact of the proposals upon local amenity through the impact of the scheme upon the character and appearance of the area

What decided it

Appeal B's retention of existing height and opening up of the site to improve visibility, combined with removal of substantial advertising area, outweighed the modest harm from the digital format, whereas Appeal A's increased height and fencing caused unacceptable harm to the streetscene.

What the Inspector cited

Development plan policies
Policy PG3 Birmingham Development Plan 2017Policy DM2 Development Management in Birmingham DPDPolicy DM7 Development Management in Birmingham DPD

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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