Corner of Incinerator Road and Country Road, Nottingham, NG3 3GY

the upgrade of existing display to support a digital ‘D- Poster’ advertisement

Authority: Nottingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area including the setting of a Listed Building

What decided it

The proposed digital display would have substantially greater visual prominence than the existing non-illuminated hoarding and would unduly draw attention away from and visually overpower the adjacent Grade II Listed Building, thereby harming its significance and the visual amenity of the area.

Framework references: 199

Plan policies cited: Policy DE5, Policy HE1

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