Outside St George Wharf, Wandsworth Road, London, SW8 2LE

one freestanding static LED digital display

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on local amenity
The effect of the proposed advertisement on public safety

What decided it

The cumulative effect of the proposed advertisement with existing digital displays would be harmful to amenity, and the proposal would pose a public safety risk through driver distraction on a busy and complex road section.

Framework references: 136

Plan policies cited: Policy Q17

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