BENEFICIAL BUILDING, 28 PARADISE ST, BIRMINGHAM, B1 2BJ

a back illuminated poster panel display for the display of static poster images measuring 8 metres wide x 11.5 metres high designed into the façade of south elevation of the building

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, including the impact on the setting of nearby listed buildings

What decided it

The proposal would cause significant harm to the visual amenity of the area by appearing unduly dominant, jarring and discordant in the street scene, contrary to the advertisement regulations and development plan policies requiring high design quality and acceptable impacts on amenity.

Framework references: 136

Plan policies cited: Policy PG3 of the Birmingham Development Plan 2017, Policy DM2 of the Development Management in Birmingham DPD 2021

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.