Oxfam, 1 Birmingham Road, SUTTON COLDFIELD, B72 1QA

A single, wall-mounted 2m x 3m LED display panel

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed digital advertisement, by virtue of its elevated position on the gable end and bright digital illumination, would appear as a discordant and garish addition to the street scene, causing harm to visual amenity contrary to NPPF paragraph 136 and local plan policies.

Framework references: 136

Plan policies cited: Policy PG3, Policy DM7

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