Railway Embankment Land, adjacent to Pershore Road South, South of Kings Norton Fire Station, Birmingham, B30 3EH

the “replacement of 1no. externally illuminated 48 sheet advertisement billboard with 1no. 48 sheet digital LED advertisement display

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dean S

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The proposal is a replacement of an existing advertisement in a commercial area with tightly controlled illumination, which would not have a fundamentally different effect on amenity or harm to the setting of nearby heritage assets.

Plan policies cited: Policy PG3, Policy TP12

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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