Bus Shelter on Islington Row Middleway, Outside No. 38, Five Ways, Birmingham, B15 1LA

a double-sided advertising display unit containing 2 integrated digital displays at the departure end of the shelter

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Colebourne S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed double-sided digital advertisement would introduce an unacceptable degree of illumination to the immediate locality in contrast to the low-key signage characteristic of the Edgbaston Conservation Area, causing significant harm to amenity and failing to preserve or enhance the heritage asset.

Plan policies cited: PG3, TP12

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