Corner of New Town Row and Princip Street, Birmingham, B4 7BA

for the display of 2no. internally illuminated digital advertisement hoardings

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposal would not have a harmful effect on visual amenity of the area when considered against the backdrop of dominant high-rise buildings, existing advertisements, and the wide busy road context, and conditions could adequately mitigate concerns about digital and illuminated display impacts.

Plan policies cited: Policy PG3 of the Birmingham Development Plan (2017), Policy DM2 of the Development Management in Birmingham DPD (2021), Policy DM7 of the Development Management in Birmingham DPD (2021)

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