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Allowed14 November 20223302106

Corner of New Town Row and Princip Street, Birmingham, B4 7BA

Planning appeal 3302106 at Corner of New Town Row and Princip Street, Birmingham, B4 7BA (Birmingham City Council) was allowed on 14 November 2022 by Inspector Bennett T, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

for the display of 2no. internally illuminated digital advertisement hoardings

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bennett T
Postcode
B4 7BA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposal would not have a harmful effect on visual amenity of the area when considered against the backdrop of dominant high-rise buildings, existing advertisements, and the wide busy road context, and conditions could adequately mitigate concerns about digital and illuminated display impacts.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development Plan (2017)Policy DM2 of the Development Management in Birmingham DPD (2021)Policy DM7 of the Development Management in Birmingham DPD (2021)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.