Pavement o/s Morrisons, Fulwood Road, Sheffield, S10 3BR

described on the application form as “installation of 1no. new BT Street Hub, incorporating 2no. 75" LCD advert screens, plus the removal of associated BT kiosks

Authority: Sheffield City Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Harding C

Main issues, as the Inspector framed them

The effect of the proposed development on the character and appearance of the area, including the character, appearance and significance of Broomhill Conservation Area

What decided it

The prominent and overtly modern appearance of the illuminated digital advertisement displays would harm the character and appearance of the Broomhill Conservation Area, and this harm was not outweighed by the limited public benefits of the proposal.

Plan policies cited: Policy BE10, Policy BE16, Policy S10, Policy CS74, Policy DDHM2

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