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Dismissed16 May 20233302946

1603 Pershore Road, Bournville, Birmingham, B30 2JF

Planning appeal 3302946 at 1603 Pershore Road, Bournville, Birmingham, B30 2JF (Birmingham City Council) was dismissed on 16 May 2023 by Inspector Hitchcock R, by written representations. The main issue, as the Inspector framed it: Whether or not the disputed maximum illumination condition is reasonable in the interests of public safety with particular regard to highway safety.

Display of replacement 1 no. internally illuminated freestanding digital advertisement hoarding

Authority
Birmingham City Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Hitchcock R
Postcode
B30 2JF

Main issues, as the Inspector framed them

  • Whether or not the disputed maximum illumination condition is reasonable in the interests of public safety with particular regard to highway safety

What decided it

The location's existing elevated highway safety risks from multiple traffic conflict points and pedestrian crossings made the brighter display (2500 cdm-2) unacceptably distracting to drivers, outweighing the appellant's technical proposals for ambient light control.

What the Inspector cited

Development plan policies
Policy PG3Policy TP44

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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