1603 Pershore Road, Bournville, BIRMINGHAM, B30 2JF

Authority: Birmingham City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hitchcock R

Main issues, as the Inspector framed them

Whether or not the disputed maximum illumination condition is reasonable in the interests of public safety with particular regard to highway safety

What decided it

The location's existing elevated highway safety risks from multiple traffic conflict points and pedestrian crossings made the brighter display (2500 cdm-2) unacceptably distracting to drivers, outweighing the appellant's technical proposals for ambient light control.

Plan policies cited: Policy PG3, Policy TP44

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