47 MAIN ST, MEXBOROUGH, DONCASTER, S64 9LU

the erection and display of a wall-mounted 45-sheet sized digital LED advertising unit

Authority: Doncaster Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dillon C

Main issues, as the Inspector framed them

the effect of the appeal proposal on amenity, with particular regard to the character and appearance of the existing street scene
the effect of the appeal proposal on public safety, with particular regard to users of the local highway network

What decided it

The realistic prospect of harm to public safety arising from driver distraction caused by the frequently changing digital imagery at a busy roundabout junction location outweighed the absence of amenity harm and the commercial benefits of the proposal.

Plan policies cited: Policy 13, Policy 49

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