Advertisement hoardings north of the Plough Inn, Bursledon, Portsmouth Road, Bursledon, SO31 8BT

the erection of a digital poster display

Authority: Eastleigh Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The permanent illumination of the digital display would create an urbanising effect that is harmful to the character of the rural countryside and settlement gap.

Plan policies cited: Policy S5, Policy S6, Policy DM1

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