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Planning appeal decision

Dismissed5 May 20233304708

Beneficial Building, 28 Paradise St, Birmingham, B1 2BJ

Planning appeal 3304708 at Beneficial Building, 28 Paradise St, Birmingham, B1 2BJ (Birmingham City Council) was dismissed on 5 May 2023 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area, including the impact on the setting of nearby listed buildings.

a back illuminated poster panel display for the display of static poster images measuring 7 metres wide x 10 metres high designed into the façade of south elevation of the building

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed D
Postcode
B1 2BJ

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area, including the impact on the setting of nearby listed buildings

What decided it

The proposal would cause significant harm to the visual amenity of the area by appearing jarring and discordant in the street scene despite its reduced size, conflicting with the relevant design quality policies and NPPF guidance on poorly sited advertisements.

What the Inspector cited

Development plan policies
Policy PG3Policy DM2
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.