RAILWAY BRIDGE AT VAUXHALL CROSS OVER, KENNINGTON LANE, LONDON, SE1 7TP

1no. 96 sheet digital LED advertisement display

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Smith J

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The proposal would harm amenity by increasing visual intrusion through its digital format and changing images, thereby failing to preserve the character and appearance of the Vauxhall Conservation Area and being visually harmful to the Westminster World Heritage Site Approaches.

Plan policies cited: Policy Q5, Policy Q6, Policy Q17, Policy Q19, Policy Q22, Policy Q23

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