226 Albert Road, Morice Town, Plymouth, PL2 1AW

the Installation of one 48 sheet advert digital poster

Authority: Plymouth City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Evans J

Main issues, as the Inspector framed them

the effect of the proposal on the amenity of the area
public safety

What decided it

The proposal would cause unacceptable harm to the visual amenity of the area by introducing an overly dominant and incongruous illuminated digital display that departs from the low-profile advertising characteristics of the surrounding context.

Framework references: 136

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