Lidl Foodstore, Pinbrook Court, Venny Bridge, Exeter, Devon, EX4 8JQ

Planning appeal 3312878 at Lidl Foodstore, Pinbrook Court, Venny Bridge, Exeter, Devon, EX4 8JQ (Exeter City Council) was allowed in part (a split decision) on 24 July 2023 by Inspector Nicholls H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed flagpole style advertisement on amenity, having regard to the character and appearance of the street scene and surrounding area.

installation of 1 no. 6m flagpole style sign, 2 no. store fascia signs (canopy mounted), 2 no. large wall mounted billboards, 2 no. small wall mounted billboards, 1 no. trolley bay sign and 1 no. freestanding poster display unit

Authority: Exeter City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Nicholls H
Postcode: EX4 8JQ

Main issues, as the Inspector framed them

The effect of the proposed flagpole style advertisement on amenity, having regard to the character and appearance of the street scene and surrounding area

What decided it

The flagpole advertisement would unnecessarily replicate existing prominent advertisements on the building and add visual clutter to the streetscene due to the building's close relationship with Pinhoe Road, contrary to local plan policies requiring advertisements not to result in uncharacteristic and unnecessarily excessive intrusive additions.

What the Inspector cited

Development plan policies: Objective 9Policy CP17Policies DG1Policies DG8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.