Land to the East of Riverside Court car park fronting Nine Elms Lane, SW8, London, SW8 5BZ

Freestanding double sided advertising unit supporting 3m x 6m digital displays

Authority: London Borough of Wandsworth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Duff N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area with specific regard to character and appearance
The effect of the proposed advertisement on public safety

What decided it

The freestanding double-sided illuminated advertisement would result in visual harm to the character and appearance of the area and would distract road users on a busy, complex stretch of highway, conflicting with local plan policies and paragraph 136 of the NPPF.

Framework references: 136

Plan policies cited: DMS8, DMS1

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