Land adjacent Road King Truck Stop, Watling Street, Four Crosses, CANNOCK, Staffordshire, WS11 1SB

erection and display of a double-sided, freestanding 48-sheet digital unit and the relocation of existing totem sign

Authority: South Staffordshire District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Russell M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposed digital advertisement would be a striking and incongruous feature that would significantly harm the visual amenity of the area and be contrary to the rural character of the surroundings, and any benefits would not outweigh this harm.

Framework references: 136

Plan policies cited: Policy EQ11

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