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Dismissed4 May 20233314371

Zhero Ltd, 162 Farringdon Road, London, EC1R 3AS

Planning appeal 3314371 at Zhero Ltd, 162 Farringdon Road, London, EC1R 3AS (London Borough of Islington) was dismissed on 4 May 2023 by Inspector James A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on amenity.

LED Ticker advertisements with Zhero logo on black or white signage, comprising three LED screens with total dimensions approximately 14240mm (w) x 640mm (h) x 105mm (d), to be sited on 3 elevations of the property

Authority
London Borough of Islington
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
James A
Postcode
EC1R 3AS

Main issues, as the Inspector framed them

  • The effect of the proposed advertisements on amenity

What decided it

The proposed LED advertisements would appear visually dominant, incongruous and out of keeping with the restrained, static signage characteristic of the locality and the setting of the nearby Conservation Areas, thereby causing unacceptable harm to amenity.

What the Inspector cited

Development plan policies
Policy CS9Policy DM2.1Policy DM2.3Policy DM2.6

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Islington

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.