Zhero Ltd, 162 Farringdon Road, London, EC1R 3AS

Authority: London Borough of Islington
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: James A

Main issues, as the Inspector framed them

The effect of the proposed advertisements on amenity

What decided it

The proposed LED advertisements would appear visually dominant, incongruous and out of keeping with the restrained, static signage characteristic of the locality and the setting of the nearby Conservation Areas, thereby causing unacceptable harm to amenity.

Plan policies cited: Policy CS9, Policy DM2.1, Policy DM2.3, Policy DM2.6

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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