22 Prince Regent Street, STOCKTON-ON-TEES, TS18 1DB

the installation of a wall mounted illuminated 48-sheet D-poster (digital) display and ancillary vertical meadow

Authority: Stockton-on-Tees Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dillon C

Main issues, as the Inspector framed them

The effect of the appeal proposal on amenity, with particular regard to the character and appearance of the street scene and the significance of the Stockton Conservation Area

What decided it

The combination of the proposal's commanding exposed position, large scale, illuminated dynamic digital format, and the alien vertical meadow feature would significantly and inappropriately heighten its presence within the street scene and cause undue adverse harm to the character and appearance of the Conservation Area.

Plan policies cited: Policy SD8, Policy HE2

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