132 Bethnal Green road, London, E2 6DG

illuminated shop sign

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: English D

Main issues, as the Inspector framed them

The effect of the advertisements on amenity

What decided it

The proposed internally illuminated plastic signs would appear as visually intrusive features discordant with the dominant traditional forms of advertising in the Conservation Area, thereby failing to preserve or enhance its character or appearance.

Framework references: 199

Plan policies cited: S.DH1, S.DH3, D.DH2, D.DH10

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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