63-66 High Street, Birmingham, B4 7TA

the installation of a portrait digital advertising screen set within a vertical living wall on the external corner elevation of the first-fourth floors

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital screen would be considerably larger and more dominant than existing advertisements in the area, and its commanding position, large scale and illuminated dynamic digital format would significantly heighten its presence in the streetscene and result in unnecessary clutter, contrary to development plan policies and the Framework.

Framework references: 136

Plan policies cited: Policy PG3 of the Birmingham Development Plan (2017), Policy DM2 of the Development Management in Birmingham DPD (2021), Policy DM7 of the Development Management in Birmingham DPD (2021)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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