Molineux Service Station, Stafford Road, WOLVERHAMPTON, WV10 6JF

removal of the existing totem sign and installation of a pair of illuminated 48-sheet digital poster displays

Authority: Wolverhampton City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Billings C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed large digital display would be overly prominent in the street scene with dominating views from the arterial route, causing harm to the character and appearance of the area and conflicting with paragraph 136 of the Framework and local policies.

Framework references: 136

Plan policies cited: Policy EP19, Policy D4, Policy D6, Policy D7, Policy D8, Policy D9, Policy ENV3

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