Advertisement display at 445 Norwood Road, Lambeth, SE27 9DJ

removal of existing internally illuminated display followed by the installation of an internally illuminated digital advertisement of similar dimensions

Authority: London Borough of Lambeth
Appeal type: other · Listed Building Consent & Conservation Area Consent Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Scott A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed digital advertisement with constantly changing images would materially detract from the visual amenity of the listed building's setting and the local area, conflicting with the Regulations' requirement to protect amenity and the development plan policies safeguarding local character.

Plan policies cited: Policy Q5, Policy Q6, Policy Q7, Policy Q17, Advertisement and Signage Guidance 2016

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