65A Whitechapel High Street, London, E1 7PL

for an externally illuminated commercial banner set within an illustrated scaffold shroud

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity with specific regard to the Whitechapel High Street Conservation Area and the setting of listed buildings

What decided it

The large size and highly prominent siting of the proposed advertisement would compete visually with nearby listed buildings and fail to preserve or enhance the conservation area, causing unacceptable harm to visual amenity.

Plan policies cited: Policy D.DH10, Policy S.DH3

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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