Factory and Premises, Mardale Road, Penrith Industrial Estate, Penrith, Cumbria, CA11 9EH

a large sign on the south of our perimeter fence indicating the company name, loss time accidents and the direction delivery wagons must take to gain access to the site

Authority: Eden District Council *
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Francis M

Main issues, as the Inspector framed them

the effect of the advert on the amenity of the area
public safety

What decided it

The sign's excessive size and scale at a prominent road junction causes unacceptable harm to the visual amenity of the area, which outweighs its public safety benefits.

Framework references: 136

Plan policies cited: Policy DEV5, Policy EC5

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