New World Payphones Kiosks, O/S 26 Newport Road, Nr Middlesbrough Bus Station, Middlesbrough, TS1 5AE

replacement of existing double telephone kiosk with n ew telephone kiosk which includes integrated digital advertising display

Authority: Middlesbrough Council *
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williams K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety, with particular regard to highway safety

What decided it

The position and nature of the sequential digital display would likely result in distraction for highway users in a busy road environment with a signalised pedestrian crossing and junction in close proximity, creating unacceptable harm to public safety that cannot be adequately mitigated by planning conditions.

Plan policies cited: Policy DC1 (Middlesbrough Local Development Framework Core Strategy 2008)

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