Land to the north east of Wolverhampton Road, Stafford, ST17 4BN

replacement of existing externally illuminated poster advertisement display with internally illuminated D-poster

Authority: Stafford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Edwards J

Main issues, as the Inspector framed them

The effect of the proposed D-poster on public safety, particularly in respect of highway safety
The effect of the proposed D-poster on amenity with particular regard to the Forebridge Conservation Area, the Stafford Conservation Area and nearby historic buildings

What decided it

The frequently changing electronic images of the D-poster would unacceptably distract drivers at a location with significant traffic movement and complex lane changes, presenting a greater highway safety risk than the existing static hoarding.

Plan policies cited: Policy T2, Policy N1, Policy N9

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