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Planning appeal decision

Dismissed28 July 20233318358

Land to the North East of Wolverhampton Road, Stafford, ST17 4BN

Planning appeal 3318358 at Land to the North East of Wolverhampton Road, Stafford, ST17 4BN (Stafford Borough Council) was dismissed on 28 July 2023 by Inspector Edwards J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed D-poster on public safety, particularly in respect of highway safety.

replacement of existing externally illuminated poster advertisement display with internally illuminated D-poster

Authority
Stafford Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Edwards J
Postcode
ST17 4BN

Main issues, as the Inspector framed them

  • The effect of the proposed D-poster on public safety, particularly in respect of highway safety
  • The effect of the proposed D-poster on amenity with particular regard to the Forebridge Conservation Area, the Stafford Conservation Area and nearby historic buildings

What decided it

The frequently changing electronic images of the D-poster would unacceptably distract drivers at a location with significant traffic movement and complex lane changes, presenting a greater highway safety risk than the existing static hoarding.

What the Inspector cited

Development plan policies
Policy T2Policy N1Policy N9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Stafford

The authority’s record since 2016 · every decision in 2023

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  5. Allowed13 March 20266003389
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.