National Tyres & Autocare, 65-66 Gosford Street, COVENTRY, CV1 5DL

a new single illuminated 48-sheet digital advertisement display

Authority: Coventry City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area
The effect of the proposal on public safety

What decided it

The proposed digital advertisement would cause harm to both visual amenity due to its scale, prominence and incongruity with the setting of a locally listed building, and to public safety due to its location immediately adjacent to a zebra crossing and roundabout where driver and pedestrian concentration is essential.

Plan policies cited: Policy DE1, Policy HE2, Policy CC2, Policy AC2, Policy AC1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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