10 - 14 Alfred Street, HULL, HU3 2DD

to display two LED billboard signs on a sculptural structure, in the north east corner of 10-12 Alfred Street

Authority: Kingston-Upon-Hull City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hendley D

Main issues, as the Inspector framed them

the effect of the proposal on the amenity of the area
the effect of the proposal on public safety

What decided it

The proposal would have an unacceptable effect on both the amenity of the area and public safety due to its prominence, size, digital illumination, and location adjacent to a busy dual carriageway and slip road where it would distract road users.

Framework references: 136

Plan policies cited: Policy 20 of the Hull Local Plan 2016 to 2032 (2017)

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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