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Dismissed26 July 20233321249

Integrity Automotive Ltd, West End Road, Ipswich, Suffolk, IP1 2DZ

Planning appeal 3321249 at Integrity Automotive Ltd, West End Road, Ipswich, Suffolk, IP1 2DZ (Ipswich Borough Council) was dismissed on 26 July 2023 by Inspector Biggers P, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement display panels on the visual amenity of the surrounding area of London Road.

freestanding digital poster unit (double sided) for the display of static illuminated poster advertisements each display of standard 48 sheet size at 6m x 3m

Authority
Ipswich Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Biggers P
Postcode
IP1 2DZ

Main issues, as the Inspector framed them

  • The effect of the advertisement display panels on the visual amenity of the surrounding area of London Road
  • The effect on public safety (in this instance highway safety)

What decided it

The proposal would have appreciable adverse impacts on visual amenity and highway safety at a complex, busy junction that functions as an urban gateway requiring improvement.

What the Inspector cited

Development plan policies
Policy DM26
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.