Integrity Automotive Ltd, West End Road, IPSWICH, Suffolk, IP1 2DZ

freestanding digital poster unit (double sided) for the display of static illuminated poster advertisements each display of standard 48 sheet size at 6m x 3m

Authority: Ipswich Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Biggers P

Main issues, as the Inspector framed them

The effect of the advertisement display panels on the visual amenity of the surrounding area of London Road
The effect on public safety (in this instance highway safety)

What decided it

The proposal would have appreciable adverse impacts on visual amenity and highway safety at a complex, busy junction that functions as an urban gateway requiring improvement.

Framework references: 136

Plan policies cited: Policy DM26

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