64 Alfred Street , Weston Super Mare , BS23 1PU

removal of existing paper and paste billboards and replacement with one digital billboard

Authority: North Somerset Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Walker K

Main issues, as the Inspector framed them

The effect on amenity, with reference to the Great Weston Conservation Area

What decided it

The proposed digital billboard with high-level illumination and frequently changing images would be a prominent and incongruous feature in the conservation area's intimate Victorian residential character, resulting in unacceptable harm that cannot be adequately mitigated by conditions.

Plan policies cited: Policy CS12, Policy DM32, Policy DM3

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