1 Holderness Road, HULL, HU8 7NA

the installation of an internally illuminated 48-sheet D- Poster digital display

Authority: Kingston-Upon-Hull City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Chukwujekwu I

Main issues, as the Inspector framed them

The effect of the advertisement on amenity

What decided it

The proposed digital advertisement would be visually harmful to the locality and would detract from the character and appearance of the conservation area due to its substantial size, height, prominence and the eye-catching nature of its digital display, which would be incongruous with the modest, predominantly non-illuminated advertising character of the area.

Plan policies cited: Policy 20 of the Hull Local Plan 2016 to 2032 (2017)

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