Belgrave Middleway/St Luke's Road, Highgate, Birmingham, B5 7DP

for the display of 1no. internally illuminated digital poster panel with limited moving content

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity with specific regard to the residents of the adjacent apartment block on St Luke's Road

What decided it

The addition of animated, scrolling and intermittent images would increase visual prominence and create an unwelcome visual distraction that would adversely affect the visual amenity of residents in the adjacent apartment block.

Plan policies cited: Policy PG3, Policy TP27, Policy DM2

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