Land Adj The Old Station, Station Road, Whittington Moor, Chesterfield, S41 9AW

1 x 48 sheet freestanding LED illuminated advertising display unit, measuring 6.4m in width x 3.4m in height and comprising a pressed metal frame and sealed LED screen

Authority: Chesterfield Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Morgan R

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area
the effect on public safety

What decided it

The proposed digital display would cause unacceptable harm to the visual amenity of the area by appearing overly prominent and out of character with the mixed-use locality of smaller-scale buildings.

Framework references: 141

Plan policies cited: Policy CLP20, Policy CLP22

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