24-28 Holyhead Road, Handsworth, Birmingham, B21 0LT

display of 2no. freestanding 48-sheet internally illuminated digital poster displays

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Smith J

Main issues, as the Inspector framed them

The effect of the proposed advertisements on visual amenity

What decided it

The commercial character of Holyhead Road, with existing illuminated signage and totem advertisements, combined with the separation distances and positioning of the proposed displays, would not result in visual harm or clutter when subject to appropriate conditions controlling illumination and image changes.

Plan policies cited: Policy PG3 of the Birmingham Development Plan, Policy DM7 of the adopted Development Management in Birmingham Development Plan Document, design principle 3 of the adopted Birmingham Design Guide, city note SS-6 of the adopted Birmingham Design Guide

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