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Planning appeal decision

Allowed21 December 20233326694

24-28 Holyhead Road, Handsworth, Birmingham, B21 0LT

Planning appeal 3326694 at 24-28 Holyhead Road, Handsworth, Birmingham, B21 0LT (Birmingham City Council) was allowed on 21 December 2023 by Inspector Smith J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on visual amenity.

display of 2no. freestanding 48-sheet internally illuminated digital poster displays

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Smith J
Postcode
B21 0LT

Main issues, as the Inspector framed them

  • The effect of the proposed advertisements on visual amenity

What decided it

The commercial character of Holyhead Road, with existing illuminated signage and totem advertisements, combined with the separation distances and positioning of the proposed displays, would not result in visual harm or clutter when subject to appropriate conditions controlling illumination and image changes.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development PlanPolicy DM7 of the adopted Development Management in Birmingham Development Plan Documentdesign principle 3 of the adopted Birmingham Design Guidecity note SS-6 of the adopted Birmingham Design Guide

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.