Land at Ferry Lane, Near Clough Road, HULL, HU6 7QN

the replacement of a freestanding sign with a new 48 sheet sized LED display unit

Authority: Kingston-Upon-Hull City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cleary D

Main issues, as the Inspector framed them

The effect of the advertisement on public safety
The effect of the advertisement on the amenity of the area

What decided it

The proposed advertisement would create an unacceptable risk to public safety due to its size, position and type at a busy roundabout with a history of collisions and vulnerable road users, outweighing the acceptable amenity impact.

Plan policies cited: Policy 20 of the Hull Local Plan 2016-2032 (2017), Advertisement Design Guidance Supplementary Planning Document 8 (2019)

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