5 BELMONT RD, BOLTON, BL1 7AF

a 48 sheet sized, wall-mounted LED display

Authority: Bolton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Eggleton P

Main issues, as the Inspector framed them

the effect on amenity

What decided it

The large advertisement would dominate the gable end and represent a poorly placed, oversized feature that would have a negative impact on the appearance of the built environment, conflicting with design policy and guidance requiring advertisements to be compatible with and integral to their host buildings.

Plan policies cited: Core Strategy 2011 policy CG3, General Design Principles Supplementary Planning Document

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