Longford Road (adjacent to New Bridge Inn), Coventry, CV6 6EP

replacement of 3no existing 48-sheet poster board with 1no digital advertising screen (D-Poster)

Authority: Coventry City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Bell-Williamson J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area and whether it would preserve or enhance the character or appearance of the Coventry Canal Conservation Area

What decided it

The proposed advertisement would obscure the green backdrop and add an urbanising feature that would harmfully affect the character and appearance of the Coventry Canal Conservation Area, contrary to the statutory requirement to preserve or enhance conservation areas.

Framework references: 199, 202

Plan policies cited: Policy HE2

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