9 Hulton Lane, Bolton, BL3 4JB

the upgrade of an existing 48-sheet advert to support a digital poster

Authority: Bolton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cryan M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The continuous illumination of the digital display would make it a much more prominent and visually intrusive feature than the previous externally-illuminated hoarding, causing harm to the character and appearance of the predominantly residential area and to the living conditions of nearby residents.

Plan policies cited: Policy CG3, Policy CG4

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