Waterloo Station, London, SE1 8SW

the display of 1 static internally illuminated digital screen

Authority: London Borough of Lambeth
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGlone A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity, with regards to the setting and approaches of the Westminster World Heritage Site and the South Bank Conservation Area
The effect of the proposed advertisement on public safety, with regards to highway safety

What decided it

The proposed digital screen would harm visual amenity and would not preserve the setting of the Conservation Area or the environmental quality of the public realm/vantage points of the World Heritage Site Approaches, which outweighs the conclusion that it would not harm public safety.

Framework references: 208

Plan policies cited: Policy Q2, Policy Q5, Policy Q17, Policy Q19, Policy PN1, London Plan Policy T4

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