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Planning appeal decision

Allowed26 January 20243331149

54 Middlesex Street, Tower Hamlets, London , E1 7EZ

Planning appeal 3331149 at 54 Middlesex Street, Tower Hamlets, London , E1 7EZ (London Borough of Tower Hamlets) was allowed on 26 January 2024 by Inspector Kirby R, by written representations. The main issue, as the Inspector framed it: The effect of the advertisements on the visual amenity of the area.

Advertisement Consent to display 1 No externally illuminated fascia sign, 1 No non-illuminated projecting hanging sign and 1 No LCD display screen for shopfront window

Authority
London Borough of Tower Hamlets
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Kirby R
Postcode
E1 7EZ

Main issues, as the Inspector framed them

  • The effect of the advertisements on the visual amenity of the area

What decided it

The double row of external fluorescent strip lighting on the fascia sign and the visually prominent location of the projecting sign below fascia height were found to be incongruous with the conservation area's character and harmful to visual amenity, whereas the LCD display screen had a neutral effect.

What the Inspector cited

Development plan policies
Policy D.DH9Policy D.DH10

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Tower Hamlets

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.