54 Middlesex Street, Tower Hamlets, LONDON , E1 7EZ

Advertisement Consent to display 1 No externally illuminated fascia sign, 1 No non-illuminated projecting hanging sign and 1 No LCD display screen for shopfront window

Authority: London Borough of Tower Hamlets
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kirby R

Main issues, as the Inspector framed them

The effect of the advertisements on the visual amenity of the area

What decided it

The double row of external fluorescent strip lighting on the fascia sign and the visually prominent location of the projecting sign below fascia height were found to be incongruous with the conservation area's character and harmful to visual amenity, whereas the LCD display screen had a neutral effect.

Plan policies cited: Policy D.DH9, Policy D.DH10

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