479 High Road, Wood Green, London, N22 8JD

erection of new 48 sheet digital display

Authority: London Borough of Haringey
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sibley G

Main issues, as the Inspector framed them

The effects of the advertisement on amenity
The effects of the advertisement on public safety

What decided it

The cumulative visual impact of two illuminated digital advertisements opposite each other on a residential street combined with the public safety risk from driver distraction at a junction with an existing accident cluster outweighed the benefits of the modernisation project.

Plan policies cited: Policy D8 of the London Plan 2021, Policy DM1 of Haringey's Development Management Development Plan Document, Policy DM3 of Haringey's Development Management Development Plan Document

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