Magenta Storage, 91 - 99 Botley Road, OXFORD, OX2 0EZ

Replacement of existing externally illuminated signage with new LED illuminated advertisement display unit, measuring 6.4m wide x 3.4m

Authority: Oxford City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Scott A

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity

What decided it

The proposed digital LED advertisement, by reason of its scale, high-level location, and regularly changing bright imagery, would introduce a discordant and incongruous feature that would cause visual harm to local amenity and the living conditions of nearby residential occupants.

Plan policies cited: DH1, DH6, RE7

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