Planning appeal decision
Magenta Storage, 91 - 99 Botley Road, Oxford, OX2 0EZ
Planning appeal 3334346 at Magenta Storage, 91 - 99 Botley Road, Oxford, OX2 0EZ (Oxford City Council) was dismissed on 1 May 2024 by Inspector Scott A, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on amenity.
Replacement of existing externally illuminated signage with new LED illuminated advertisement display unit, measuring 6.4m wide x 3.4m
- Authority
- Oxford City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Minor retail and services
- Inspector
- Scott A
- Postcode
- OX2 0EZ
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on amenity
What decided it
The proposed digital LED advertisement, by reason of its scale, high-level location, and regularly changing bright imagery, would introduce a discordant and incongruous feature that would cause visual harm to local amenity and the living conditions of nearby residential occupants.
What the Inspector cited
- Development plan policies
- DH1DH6RE7
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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