Land South Side of Stockton Road, Greatham, TS25 2RJ

installation of 1 x digital advertising screens (D-Posters)

Authority: Hartlepool Borough Council *
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Chukwujekwu I

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the area
The effect of the advertisement on public safety

What decided it

The combination of visual harm to the rural character of the area through an incongruous illuminated digital display and the increased risk to public safety at a busy junction with a controlled pedestrian crossing.

Plan policies cited: Policy LS1, Policy RUR1, Policy QP8, Policy QP3, Policy GEN1

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