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Planning appeal decision

Dismissed9 May 20243336042

Odeon Cinema, 139 New Street, Birmingham, B2 4NU

Planning appeal 3336042 at Odeon Cinema, 139 New Street, Birmingham, B2 4NU (Birmingham City Council) was dismissed on 9 May 2024 by Inspector Sedgwick P, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.

Externally illuminated advertisement

Authority
Birmingham City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sedgwick P
Postcode
B2 4NU

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would harm the visual amenity of the area by dominating the rear elevation of a prominent building overlooking an important public space, contrary to development plan policies and guidance requiring advertisements to be sympathetic in size and not obscure architectural features.

What the Inspector cited

Development plan policies
Policy PG3 of the Birmingham Development Plan (2017)Policy DM2 of the Development Management in Birmingham Development Plan Document (2021)Policy DM7 of the Development Management in Birmingham Development Plan Document (2021)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.