Odeon Cinema, 139 New Street, BIRMINGHAM, B2 4NU

Externally illuminated advertisement

Authority: Birmingham City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sedgwick P

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would harm the visual amenity of the area by dominating the rear elevation of a prominent building overlooking an important public space, contrary to development plan policies and guidance requiring advertisements to be sympathetic in size and not obscure architectural features.

Plan policies cited: Policy PG3 of the Birmingham Development Plan (2017), Policy DM2 of the Development Management in Birmingham Development Plan Document (2021), Policy DM7 of the Development Management in Birmingham Development Plan Document (2021)

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